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The 10 most expensive NFTs bought by celebrities

Snoop Dogg has spent the most money on a single NFT, according to a new study of celebrity NFT purchases.
CoinGecko, the world’s largest independent cryptocurrency data aggregator, used transaction data from OpenSea, SuperRare and Etherscan to find the most expensive NFTs that have been purchased by celebrities since the start of 2021. The study looked at 50 different celebrities who have reportedly purchased one or more NFTs, to find out who are the single biggest spenders.
- Snoop Dogg – Right Click and Save As guy ($7,088,229)
American rapper and personality, Snoop Dogg, takes the top spot with his purchase of Right Click and Save As guy which clocked in at a jaw dropping $7,088,229 (1,600 ETH) at the time of purchase. Snoop Dogg acquired the piece, which was listed on SuperRare by artist XCOPY, in December last year and added it to an ever-growing collection of NFTs.
Snoop is no stranger when it comes to acquiring expensive digital art, having revealed last year that he had been operating under the pseudonym of wealthy NFT collector, Cozomo De Medici. Considered a ‘whale’ among the crypto community, the rapper has a collection of extremely valuable NFTs spread across several accounts. This includes multiple CryptoPunks, Bored Apes and a second XCOPY piece that he bought for $3.9 million.
- Gary Vee – CryptoPunk #2140 ($3,953,216)
Serial entrepreneur Gary Vaynerchuk, or Gary Vee as he often referred to online, takes second place with his purchase of CryptoPunk #2140, which he bagged for a cool $3,953,216 (1,600 ETH). Despite transferring the same amount of Ethereum as Snoop Dogg’s purchase, Vee was an earlier adopter to the trend, purchasing this NFT five months prior when one ether was valued at $2,470.76.
Vee is an avid collector and advocate for NFTs, with his OpenSea account suggesting he has purchased around 7,000 NFTs from various projects. He has amassed a cult following, in part due to the hype he generated within the crypto community, later launching his own collection of cartoon NFTs called VeeFriends. This purchase features an ape in the Punk 24-bit art style wearing an orange beanie and sunglasses.
- Justin Bieber – BAYC #3001 ($1,301,550)
Pop music icon Justin Bieber takes the third spot with his purchase of Bored Ape Yacht Club #3001, which he acquired for $1,301,550 (500 ETH) on January 29, 2022.
Following his announcement of the purchase on Twitter, many users were quick to poke fun at the celeb, suggesting that he had overpaid for an ape with common traits and characteristics. The NFT’s floor price at the time of the sale was 104 ETH, or $270,908, meaning that Bieber paid nearly four times more than he needed, in order to add it to his collection. The NFT features a sad unshaven ape with dark brown fur, wearing a black t-shirt on a blue background.
- Steve Aoki – Doodle #2238 ($862,056)
American DJ and producer Steve Aoki takes the fourth spot with his purchase of Doodle #2238 which he purchased for $862,056 (269.69 ETH) on January 7, 2022.
Following the purchase, Aoki paused one of his live performances mid-way through to excitedly show fans the NFT, which was designed by Canadian illustrator Scott Martin. Aoki also notably bought CryptoPunk #6473 for 65 ETH ($160,599) in July 2021 which he later sold for 300 ETH ($974,034) a few months later. Aoki appears to have multiple accounts on OpenSea which he collects and moves his NFTs between including; SteveAoki, SteveAokiVault, SteveAokixTheUntamedVault and 29C1EC.
- Logan Paul – K4M-1 #03 ($624,669)
Logan Paul, the YouTube personality turned boxer, takes fifth position with his purchase of K4M-1 #03 from the 0N1 Force collection. Jumping into the NFT space all the way back in February 2021, he purchased this NFT for a pricey $624,669 (188 ETH).
Logan has a close affiliation with Gary Vee, and appears to have quite a diverse portfolio of NFTs, with at least two accounts according to OpenSea. In fact his two largest buys break the $1 million mark when combined. His two accounts ‘logz’ and ‘D50C2A’ reveal that he also owns several CryptoPunks as well as a Bored Ape.
- Neymar Jr. – BAYC #5269 ($569,531)
Brazil and PSG superstar Neymar comes sixth with his purchase of Bored Ape Yacht Club #5269 for $569,531 (189.69 ETH) on January 20, 2022.
Neymar bought #5269 and a second ape, #6633, from the BAYC collection on the same day for a combined amount of $1.05 million. The footballer made BAYC #6633 his profile picture on Twitter shortly after the purchase but has since changed his socials back to an image of himself.
- Marshmello – CryptoPunk #8274 ($504,069)
Masked electronic music producer Marshmello takes the seventh spot, with his purchase of CryptoPunk #8274 for $504,069 (130 ETH) on October 19, 2021.
Marshmello was also one of the celebs to ‘ape in’ back in September 2021, purchasing BAYC #4808 for 75 ETH. A few months later he sold this ape to user tommykethvault.eth for 150 ETH, which at the time was $403,371, netting the music artist around $183K in profit. Marshmello appears to possess a few crypto wallets, but his most prized NFTs can be found at his OpenSea account ‘itsmarshmello.’
- Madonna – BAYC #4988 ($466,461)
Pop legend Madonna comes in eighth, with her purchase of Bored Ape Yacht Club #4988, which she bought for $466,461 (180 ETH) on March 14, 2022.
As well as owning several NFTs, Madonna has created her own collection of digital art titled ‘Mother of Creation.’ These three NFTs were made in collaboration with famous artist Beeple, and feature a naked computer rendered version of the singer interacting with the natural world. Despite drawing some controversy for the bizarre nature of the content, one of the pieces sold for a staggering 170.5 ETH in May this year – around $350,000 at the time of purchase.
- Eminem – BAYC #9055 ($453,776)
American rapper Eminem, whose real name is Marshall Mathers, takes ninth place with his purchase of Bored Ape Yacht Club #9055 which he paid $453,776 (123.45 ETH) for on December 31 2021.
Eminem bought the ape, which somewhat resembles himself in appearance, from Twitter user @Gee_Gazza, who took to the platform to announce his excitement in a tweet. ‘I’m living in a simulation. Thank you @Eminem for buying my ape and joining the club! Madness. Let me write a lyric in your next single.’ The NFT features a white furred ape on a grey background wearing a gold jacket and chain as well as a boxy army hat similar to the one worn by the rapper.
- Tom Brady – BAYC #3667 ($453,062)
Buccaneers quarterback Tom Brady rounds off the top ten, with his purchase of Bored Ape Yacht Club #3667 which he paid $453,062 (133 ETH) for on April 5, 2022. Brady’s Bored Ape can be seen wearing a WWII pilot helmet, smoking a cigarette on an army green colored background.
The NFL veteran is one of several famous sportspeople to have purchased an NFT, including Shaquille O’Neal, Steph Curry and LaMelo Ball.
“Celebrities buying NFTs are testament to how NFTs have begun to intertwine with popular mainstream culture,” observed COO and co-founder of CoinGecko, Bobby Ong. “Whether for investment purposes, used as a social signal or a means to gain access to exclusive communities, the NFT sector has a high growth potential that is still largely untapped today.”
Gaming and Entertainment Europe
Fractured Sanity released on Steam and Meta Quest – Dive into an intense VR horror experience

Brazilian Studio United Games is thrilled to announce the release of their horror VR adventure game Fractured Sanity. The team was going full steam to make the last changes to the game and add language options before today’s launch on Steam and Meta Quest’s App Lab.
“We’ve added Portuguese, Spanish and Simplified Chinese to the language options, and there’s an exciting new trailer out to get people pumped. We’re working day and night to iron out the kinks – we’re all very excited and focused on making the game more accessible!” – Gabriel Marques, Co-creator of Fractured Sanity
UPCOMING PICO 4 SUPPORT
Not only that, but the team has received an exciting new task: they’ve confirmed the game will be supported on the PICO4 platform, which along with the new language options, marks an expansion into the Chinese market. The release date for the PICO 4 version has yet to be announced, but VR and horror fans can expect it soon after today’s release on Steam VR and Meta Quest.
“We’re super stoked that the Chinese market has demonstrated interest in the game. Guess everybody likes horror games!” – Gustavo Longhi, Co-creator of Fractured Sanity
Fractured Sanity is a single-player game developed exclusively for VR where all mechanics and puzzles are realistic and interactive. In this survival horror game, you will engage in a thrilling story and uncover the dark truth about the psychiatric clinic runned by Dr. Simmons who has been conducting research into how to break someone’s id, ego and superego apart.
Fractured Sanity is looking better than ever, with an amount of detail that will leave players of all kinds immersed, tense, intrigued and – of course – trembling with fear!
Check out Fractured Sanity’s new launch trailer:
Get Fractured Sanity on Steam: https://store.steampowered.com/app/1954840/Fractured_Sanity/
Get Fractured Sanity on Oculus App Lab: https://www.oculus.com/experiences/quest/5347273738669610/
Artificial Intelligence
XLA REVEALS ‘METASITES’ 3D INTERNET FRAMEWORK

XLA, a community-driven organization of video game and entertainment industry professionals, will today announce ‘Metasites’; a modular 3D internet framework leveraging metaverse, cloud, and AI technologies.
Funded with an initial $100M USD, XLA Metasites empowers users to transform virtual worlds by creating unique content. XLA Chief Product Officer Alexey Savchenko will present a demo of Metasites at the Game Developers Conference (GDC) in San Francisco this afternoon during a panel called “Emerging Approaches: What the Metaverse can teach us about Social and Narrative Design through Synthetic Media”.
The presentation will reveal Metasites’ high fidelity graphics, core experience, instant access to the system in the cloud through the browser, OpenAI’s GPT-3.5 integration powering non-active characters and their behavior, virtual assistant IVEE, ability to semantically analyze text and generate 3D scenes in UE5, and many other features. Metasites allows creators to deploy Unreal Engine 5 content and connect to the XLA ecosystem of features and services.
“We call them Metasites, and the idea here is that every one of these locations is part of an infinite network of 3D, explorable spaces. Like hyperlinks, portals connect these worlds, and the core infrastructure operates on a series of open protocols and standards – much like today’s web,” Savchenko will say. “We strongly believe that the future of the internet is in 3D and are looking to partner up with creators and brands from all spheres and industries to build it together.”
Access to Metasites for individual creators and enterprise clients will be based on a revenue share model, providing every user full control and management of their content. Users can access virtual assets and various tools, including a versatile SDK, experiences editor, inventory and item management system, payment processing, marketing tools, and more. XLA also aims to provide a seamlessly interoperable encounter related to digital items – with various functionalities connected to inventory objects within different environments.
“What we’re creating,” Savchenko will say, “is an evolution of the internet and new form of storytelling – authors shaping worlds that create their agency, presence, and stories, accessible across multiple platforms. It’s not about bringing games to new audiences. It’s about making it easier to communicate, educate, commerce, play, and create while being justly rewarded for your actions.”
Metasites will be revealed at GDC at 4:40 PM PDT in Room 24, West Hall, Moscone Center, alongside Hexagram Founder and CEO Rob Auten. The framework is set for closed beta in summer 2023, with enterprise and creators programs opening next quarter and full commercial release expected in Q4 2023.
Gaming and Entertainment Europe
Leading Metaverse Game, Runiverse, Announces Collaboration With Polygon

Runiverse, a leading metaverse gaming platform, has announced its collaboration with Polygon to deliver an unmatched gaming experience to players. The announcement is the first step in Runiverse’s roadmap to bring exciting developments and events to the Polygon community.
Runiverse, powered by their utility token $RUNY, combines blockchain gaming with crypto knowledge, requiring players to understand how the crypto market is performing and then act accordingly to win. Gamers can translate their crypto knowledge into tangible rewards through fast-paced and dynamic gameplay that blends luck, strategy, and creativity. The platform leverages real-time data from Binance, offering a run-to-earn experience where players’ speed is determined by market performance. Players can earn rewards through rallies and by holding Runiverse’s Player Skins and Tracks NFTs.
Polygon blockchain, the leading Layer-2 scaling solution for Ethereum, has been a driving force in Web3, providing scalable, affordable, secure, and sustainable blockchain infrastructure. Polygon has recently been the blockchain of choice for industry leaders such as The Walt Disney Company, Reddit, Starbucks, Meta, and more due to the low fees, fast transactions, and interoperability with other blockchains such as Binance Smart Chain and Ethereum.
“We believe that gaming is more than just entertainment, and it can drive blockchain adoption and innovation. With Polygon’s support, we plan to expand our reach and provide players with an innovative ecosystem that fosters creativity and community.” Said Gip Cutrino, COO of Runiverse.
The collaboration between Runiverse and Polygon signals the commitment to bring new events and opportunities to the Gamefi community, contributing to the growth and adoption of Web3 gaming.
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