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Augmented Reality & Mixed Reality Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026)




New York, Aug. 18, 2021 (GLOBE NEWSWIRE) — announces the release of the report “Augmented Reality & Mixed Reality Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026)” –

77 billion by 2026. The mixed reality market was valued at USD 376.1 million in 2020 and is expected to reach a value of USD 3,915.6 million by 2026 with an expected CAGR of 41.8% over the forecast period 2021 to 2026. The world is fully engrossed with the two technologies, Virtual Reality (VR) and Augmented Reality (AR). An incredible merger of these two has come into existence, which is an extended reality, known as mixed reality. It is a seamless intersection between Augmented Reality and Virtual Reality and combines the best of both virtual worlds.

– Augmented reality (AR) achieved product realization slowly, owing to the complex nature of the technology. Microsoft Hololens project started in 2010, took six years for development and launched the developer’s edition in the first quarter of 2016. While AR is still over a decade away from achieving its full market potential, technological advancements in the space industry have accelerated the market studied, over the past two years.

– The current market scenario has observed a greater focus on creating content and tools with more smartphone compatibility. This is expected to be driven by Photorealistic AR-enabled by the combination of software and hardware advances. Further, many social media applications, including Facebook, Instagram, and Snapchat, are including augmented reality experiences through various fun filters.

– The automobile industry is also moving towards the augmented reality business. Many automobile companies are using artificial intelligence technologies, along with augmented reality(through Head-up displays), to mark their presence in the market. Manufacturers, including BMW, Mercedes-Bez, Chevrolet, Toyota, and Volvo, among others, have included augmented reality features already.

– On the other hand, Mixed reality is gaining widespread recognition across business processes, and the momentum is expected to grow further. However, initial costs have been at higher price points, thus, making it hard for consumers, but they are still relatively inexpensive for enterprises.

– For businesses, MR devices can vastly increase people’s knowledge of the world around them by overlaying information in the context of the real world. It can also improve collaboration by enabling remote teams to see precisely the work in real-time so that they can provide better feedback. For the entertainment sector, successful mixed reality content requires an emotional connection between the viewer and what they experience.

– The mixed reality trend is being fueled by investments in hardware devices, platforms, and software ecosystems. A few investments are primarily focusing on replacing keyboards and flat displays with entirely new paradigms for collaboration and communication.

– Covid-19 has impacted positively on AR/VR hardware demand, and enterprises across the world are trying to find ways to get their internal and wider geographically spread teams to communicate, collaborate, and find a path forward during the crisis. Even after the lockdown ends, the behavioural change it has caused is likely to last for a considerably longer period of time. People are expected to remain socially distant, but with the usage of technologies and extended reality they will be virtually close. These platforms and technologies may primarily allow multiple businesses to run and grow irrespective of the challenges posed by social distancing.

Key Market Trends

The Gaming Industry Expected to Hold the Majority Share


– Due to the various advancements in the gaming industry, the significant technologies which are earning a lot of market attention are Virtual Reality (VR), Augmented Reality (AR), and Extended Reality, i.e., Mixed Reality (MR). For an avid gamer, nothing could be more exciting than the prospect of being transported inside the game, battling demons, aliens, and spies, exploring amazing environments beyond imagination.

– The AR gaming market is mainly driven by technological developments, acquisitions, and partnerships. In June 2021, the gaming chat app giant, Discord, acquired the augmented reality startup, Ubiquity6. Ubiquity6 had a vision of building a consumer-facing platform for hosting augmented reality content, and the acquisition by Discord may attract a wider audience to its products.

– The two technologies, AR and VR collectively, have already created scenarios that once seemed impossible, by years of innovations. For instance, products like the Oculus Go will allow users to download games, apps, and other experiences right from their phone and sync the games to the headset, eliminating the need to connect it to a VR-ready computer, which was required by Oculus Rift.

– However, with the introduction of mixed reality, the major factors driving the mixed reality in the gaming market is the unceasing growth of the gaming industry. Mixed reality in gaming provides an immersive virtual environment and enables gamers to experience virtual reality on their gadgets. For example, the launch of Microsoft Hololens motion controllers and developer kits is serving to aid market players to stimulate the development of mixed reality in gaming.

– Furthermore, the increasing adoption of mixed reality in gaming technology in amusement parks and military training is likely to stimulate the application of mixed reality in the gaming industry. For instance, the large theme parks in developed countries such as the U.S. are making hefty investments to integrate mixed reality in gaming technology to provide an immersive gaming experience. Brand name theme parks are also investing to design and develop mixed reality in gaming technology-based theme parks.

North America to Dominate the Market

– The North American segment of the AR & MR market studied is expected to grow significantly over the forecast period, owing to the presence of a large number of vendors that are also making considerable investments in market innovation and strategic partnerships.

– Globally, the United States is expected to be one of the highly innovative AR markets. Most of the companies advancing in this technology are based in the United States. High technology exposure and ease of availability of smart devices have created a strong AR market in the region.

– The region has the highest adoption rate of smart devices, especially smartwatches and smart glasses. As smart devices, especially smartphones, play a significant role in the development of the AR market, the region offers a vast opportunity for the growth of the market studied, over the forecast period.

– Additionally, According to Statistics Canada, 17.5% and 16% of the population in Canada and the United States were 65 or above in 2018. Rockwell Automation has mentioned that over 25% of their workforce are of age 55 or above, and their jobs are not pursued by the younger generation, creating a skill gap. This gap can be filled by using a mixed reality headset to train in a digital environment safely.

– Further, the region is one of the highest spenders on its military and defense. The US, which spends around USD 14 billion a year in digital training of the army, with a prime focus of military innovation, collaborated with Microsoft for its MR headsets HoloLens, to enable the army to detect enemies while on the battlefield. In November 2018, Microsoft was awarded USD 480 million for the supply of 2,500 HoloLens headsets within the next two years.

– Moreover, the investors in this region are actively looking to invest in diverse AR/VR/MR technology startups working on mixed reality in the region. For instance, the GFR Fund has invested in 17 North American startup companies based on VR/AR/MR technology. Such investments are expected to continue and are estimated to drive market growth in the forecast period.

Competitive Landscape

The augmented reality and mixed reality market are moderately fragmented due to the presence of many players in the market, contributing significantly towards the growth of the market. The vendors are working incessantly towards strategic partnerships and innovations to gain maximum market traction and increase their market size.


– March 2021 – The company has closed a USD 5 million Pre-Series A Funding Round, co-led by Chroma Ventures, 4J Studios, and West Coast Capital. The new investment reinforces the company’s position in the AR market and will be used for research and development activities and to accelerate its growth in the US, European, and Asian markets.

– April 2021 – PTC opened a new research and development facility at Technion – Israel Institute of Technology, under which PTC will invest USD 5 million New Israeli Shekels into the campus. The facility has been opened for research in Industrial IoT, Augmented Reality (AR), Simulation, and Generative Design technologies.

– July 2021 – Wikitude Gmbh released, SDK 9.9, that delivers location-based AR, image and object tracking, markerlessAR, and a wide range of features allowing Flutter developers to augment the world around them in just a few hours.

Reasons to Purchase this report:

– The market estimate (ME) sheet in Excel format

– 3 months of analyst support

Read the full report:

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Artificial Intelligence

Study shows most picturesque videogames for virtual photographers'




Ever wondered what the most popular videogame is among those who partake in what has now become the widely known genre of virtual photography? A recent study by gaming storage experts at Crucial has revealed not only the most popular and picturesque games but the most demanding games to run with hefty system requirements and the latest equipment needed to play them smoothly. Virtual Photography should be on your radar, gaining immense popularity and traction in the industry. AI-powered image generators, NFTs, digital images, and screenshot art are slowly becoming the new future of photography.

These are the top 10 most beautiful games in 2023

Red Dead Redemption tops the list, with a total of 2,283,299 Instagram posts and 501,531 featuring virtual in-game photography, accounting for 21.97% of the total posts.

  1. Red Dead Redemption 2: 2,283,299 Instagram posts, 501,531 photography posts (21.97%)
  2. Ghost of Tsushima: 413,272 Instagram posts, 75,614 photography posts (18.30%)
  3. No Man’s Sky: 212,555 Instagram posts, 35,274 photography posts (16.60%)
  4. Horizon Forbidden West: 249,859 Instagram posts, 32,380 photography posts (12.96%)
  5. Cyberpunk 2077: 1,233,756 Instagram posts, 107,102 photography posts (8.68%)
  6. Forza Horizon 5: 681,294 Instagram posts, 47,092 photography posts (6.91%)
  7. The Last of Us: 1,626,951 Instagram posts, 74,530 photography posts (4.58%)
  8. Assassin’s Creed Valhalla: 352,827 Instagram posts, 12,290 posts photography (3.48%)
  9. Gran Turismo 7: 151,068 Instagram posts, 5,175 photography posts (3.43%)
  10. Spider-Man: 835,311 Instagram posts, 28,273 photography posts (3.38%)

The full report from Crucial highlights what makes each of these games so great, and the additional research the company has gathered determines which games require the most hefty setups by looking at the required CPU, recommended RAM and GPU, and suggested storage size needed for each title.

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Artificial Intelligence

Discord announces child safety changes to curb AI-generated child sex abuse material – Legal comments from Danielle Vincent from Hugh James Solicitors




The head of trust and safety at gaming chat app Discord has announced this week that it is changing its child safety policies. This announcement has come following an NBC News investigation into child safety on the platform, following concerns around teen dating and artificially generated child sex abuse material finding its way into these platforms.

This move by Discord highlights the importance of popular chat apps taking proactive steps to address a serious and pervasive issue where sexually themed images are frequently created on these servers. This year, AI-generated child sex images have escalated across the internet and it is vital that these platforms work on banning AI depictions of child sexual abuse and even the sexualisation of children in text chats.

Danielle Vincent, lawyer in the sex abuse team at Hugh James Solicitors, says:

“It has been well established that sexual abuse predators target children or vulnerable people in the virtual world, whether that be social media sites or gaming forums.

The growth in children having access to technology from younger ages, often unsupervised, exposes a huge risk unbeknown to guardians. Children often have their own smart phones and laptops in their bedrooms, spending hours on seemingly innocent sites.


We saw a large increase in online usage during the covid lockdown, which also increased risks of grooming of minors. Grooming often takes places over extended periods of time, and such forums allow extensive access to children such under the guise of something rather innocent.

Artificial intelligence has itself become a massive worry recently with regard to sexual abuse; we have seen deep fakes become more and more realistic and more so using apps to create and spread child sexual abuse images.

The announcement by Discord’s head of trust and safety is welcome – any policies that increase safety of children or vulnerable online is a big step forward and can only be a positive. That being said, there still is a long way to go, and many other platforms need to continue to evaluate their safeguarding policies. Policies will need to be under continuous review as technology is ever evolving.

Those who use such sites to groom children could face criminal conviction, being placed on the sex offenders register and potential civil claim action against them.

Sites which fail to protect often face loss of sponsorship and funding as was seen with Pornhub following an investigation that much of the material online included children’s images and adults where consent had not been obtained.”

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Artificial Intelligence

The Game Company partners with Shiller, a Live Video Platform Co-Founded by Snoop Dogg'



The Game Company, a visionary in the gaming industry, has entered into a partnership with Shiller, the brainchild of global icon Snoop Dogg and tech entrepreneur Sam Jones. This strategic collaboration combines the power of Shiller’s cutting-edge video commerce capabilities with The Game Company’s immersive AI-based cloud gaming platform, creating an unparalleled gaming and monetization experience.
By leveraging Shiller’s video platform within The Game Company’s ecosystem, gamers will experience a seamless fusion of gaming and commerce. They will have access to a suite of interactive tools and features, including the ability to receive tips and virtual gifts from their audience, engage in real-time chat and token gate content, promote digital and physical products, participate in split-screen collaborations, and even host interactive games and voting sessions. This level of interaction will enhance the gaming experience and promote deeper connections between gamers and their fans.
Moreover, the integration with Shiller empowers gamers to monetize their gameplay. For example, gamers can transform virtual achievements into valuable digital assets by creating and selling Non-Fungible Tokens (NFTs) on Shiller’s platform. This feature allows gamers to earn income by capitalizing on their creativity.
“We are excited about the possibilities that our partnership with brings to the gaming community,” stated Osman MasudCEO of The Game Company, “I see huge potential with livestream commerce and gaming in emerging markets, enabling everyone to be entrepreneurs”. “Through this integration, gamers will have the means to connect with their fans in real-time and unlock new revenue streams by creating and trading NFTs.”
There is a growing demand for immersive and interactive gaming experiences, with estimated revenue reaching a staggering$245 billion in revenue by 2023. The Game Company and Shiller seized the opportunity to collaborate and capitalize on this trend. With their combined efforts, The Game Company and Shiller strive to provide a gaming experience that seamlessly integrates entertainment, commerce, and community interaction.
“By partnering with The Game Company, we are merging the worlds of gaming and video commerce, creating a revolutionary space for gamers to connect with their fans and monetize their talents,” said Sam Jones, co-founder of Shiller. “The integration of Shiller’s platform within The Game Company ecosystem will provide gamers with endless possibilities to showcase their skills, engage with their audience, and shape the future of gaming.”
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